• no of competitors
• indirect competitors such as food courts
• promotions
• price competition
• advertising
• rate of industry growth

Bargaining power of suppliers

• buns - bargaining power is low as if McDonald's change their supplier they would have large losses
• meat - low bargaining power
• coke and pepsi - low bargaining power
• packaging - low bargaining power
• potatoes - high bargaining power as there is only one source

Bargaining power of customers

• buying for own personal consumption - low bargaining power
• products in McDonald's are differentiated e.g. french fries - low bargaining power

Threat of new entrants

• barriers to entry high due to cost and difficulty (expensive to start)
• direct competitors such as other fast food chains
• indirect competitors e.g. hawker centres and coffeeshops selling hamburgers and fries

Threats of substitutes

• KFC, BurgerKing, Long John Silvers
• services - air-conditioned food courts

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Strengths

• modern facilities
• courses e.g. Tourism Academy, Law, Design
• Problem-Based Learning (PBL)
• Flexible Academic System for Temasek (FAST)

Weakness

• not near MRT station
• shorter history
• weaker image for some courses

Opportunities

• go universities in other countries with exemption in some subjects
• easier to find job with diploma compared with an A level certificate
• international students -> exposure

Threats

• other polytechnics offer similar diploma choices
• competing with other polytechnics to enter universities
• more overseas institutions